The uptick in internet use on mobile devices has increased 50-fold. The content will need to be designed and organized for the small screen and a variety of devices. Creative professionals will need to identify the appropriate offer to share with the mobile user to turn them from a browser into a buyer.
Archives for September 2012
Design Simplicity vs Clutter
Clutter should not be confused with creativity. Simplicity means you only include what is necessary and make those elements beautiful. Simplicity allows the audience to focus, without distraction, on what is important.
Social Media
Perhaps the best thing about using social media is that it allows you to communicate with all of your contacts at once through status updates. Building meaningful relationships in social media can take more effort than meeting people face-to-face. Some strategists suggest that it really takes as many as 21 before the typical online relationship…
Amazing Events and Promotions, Inc. Logo Design
Amazing Events and Promotions, Inc. requested an updated logo that was fun and light. In keeping with the type of family-fun events they arrange, I emphasized the “zing” in the word “amazing.” This simple device told the story of what Amazing Events and Promotions can bring to an event without adding visual clutter to the…
What to do when your client asks you to copy a design
Commend the client for researching a style they like. Explain the copyright laws and the problems associated with violating them. Explain that you cannot explicitly steal elements of the design. Have a conversation about what they like about the design. The colors? The arrangement of elements? The typography? The white space? Make a list of…